After a partnership project launched in 2020, in 2021 Intesa Sanpaolo become Main Partner of Artissima. The fair and Intesa Sanpaolo share the idea that art is a fundamental driver to reactivate virtuous mechanisms of social dynamism and cultural enrichment.
“In a logic of growing attention in our Cultural Project regarding the promotion of modern and contemporary art – says Michele Coppola, Executive Director for Art, Culture and Heritage of Intesa Sanpaolo – we are renewing and reinforcing our collaboration with Artissima in Torino. Our commitment centres on our proprietary art collections, the Gallerie d’Italia and Torino, and the upcoming opening of the new museum of Intesa Sanpaolo at Palazzo Turinetti moves in this direction, concentrating on photography and the digital world. The major project of Piazza San Carlo, also thanks to the work with Artissima, will contribute to confirm the role of Torino as one of the most outstanding cities for contemporary art.”
In 2020 the partnership led to a new project of rediscovery and enhancement of the Archivio Publifoto Intesa Sanpaolo conceived with the curatorship of Ilaria Bonacossa, director of Artissima, and Barbara Costa, head of the historical archive.
The photography exhibition Folle was presented on the occasion of Artissima Unplugged, both digitally and physically: the exhibition was on view, in integral version of 26 selected photographs, on a specific digital platform hosted on artissima.art, and at GAM – Galleria Civica d’Arte Moderna e Contemporanea in Turin, with a special selection, open to public from February 3 to 12, 2021.
Folle brought together a series of photographs narrating the social and political transformations of the country through photojournalistic images shot from 1930 to 1980. The social distancing, which is so alien to our practices of coexistence and convivial contact, has prompted the curators to seek different types of crowds gathered for events ranging from culture to sport, celebration to protest, from the everyday practice of travel to participation in sacred rituals, in an attempt to remember the sensation of being part of a great multitude.
The specific digital platform, hosted on artissima.art from 4 November 2020 to 12 February 2021, offered a virtual space in which to explore, in an easy and intuitive way, the socio-political context of each photograph through in-depth written analysis.
The photographs in the exhibition Folle (Crowds) have also served as inspiration for the participants in the Sunday Photo competition of La Stampa, the long-term media partner of Artissima, for which Ilaria Bonacossa is a member of the jury. Taking their cue from the images in the show and on view at the online platform, readers were invited to send their own shots to the editorial staff of La Stampa, coordinating the contest, which selected the 15 finalists and the winner – in agreement with Artissima and Intesa Sanpaolo.
► Discover more here: Contest Sunday Photo
Lastly, on 20 November 2020 the conference “Linee di Energia. Produzione, conservazione e trasmissione dell’arte italiana del ‘900” (Energy Lines. Production, conservation and transmission of 20th century Italian art; scientific committee composed of Francesco Tedeschi, Sara Abram, Antonio Rava and chaired by Giorgio Bonsanti; Italian language) took place online on the occasion of the reports publication of the first three editions of the conference “Linee di Energia”. The initiative was promoted by Intesa Sanpaolo, Fondazione Centro Conservazione e Restauro ‘La Venaria Reale’ and Associazione IGIIC – Gruppo Italiano International Institute for Conservation.
► To see the conference (held in Italian), follow this link: Linee di Energia
The conference, featuring artists, historians, art critics, curators of museums and institutions, conservators and restorers, aimed to propose a new reflection on the artistic production in the second half of the 20th century in relation to current strategies of conservation and presentation of the artworks.
►A box containing the 3 volumes of the conference proceedings (in Italian) can be booked here: Linee di Energia Publication