The interaction between the corporate world and contemporary art often happens through communication in its widest range of forms. How has contemporary art influenced corporate communications? What are the benefits of connecting a brand with artistic and cultural events? How can contemporary art become a research tool that contributes to corporate know-how?
Very different vantage points come together in a meaningful overview of how contemporary art shapes the collective imagination, acting as a tool through which companies can address their target audience and, above all, narrate their identity and values, thanks to art and to culture in general.
Speakers: ALESSIA ANTINORI (vice President of Marchesi Antinori SpA;) FRANCESCA APPIANI (curator of Museo Alessi and vice-president of Museimpresa); MICHELE GAUDENZI (head of Advertising, Brand Image and Terna Cult);
Moderator: NICOLA ZANELLA (cultural manager)