TOWARD 2030. WHAT ARE YOU DOING?
18 international street artists, 18 creations in 18 City sites matching the 17 Global Goals +1 made by Lavazza (Goal Zero) created with the purpose of amplifying and popularize the 2030 UN’s Agenda in an accessible and easy way: this is TOward 2030. What are you doing? With this project, Turin becomes the first Ambassador city in the world for the Sustainable Development Goals through a project that links urban art and social commitment.
Endorsed by Lavazza and the City of Turin, in collaboration with Asvis, this project represent one of the most consistent and unique communication action on Global Goals turning city’s walls into real open-air installations which, giving back thoughts and feelings, they become the chosen spark for a social call to discussion.
The aim of spreading awareness is clearly stated in the volume edited by Feltrinelli and introduced for the first time in Artissima: TOward 2030. What are you doing? Through its protagonist’s eyes and Martha Cooper’s pictures, the main street art photographer in the world. The project set the pace for a real call to action toward planet earth’s defence, for the need to fight back climate change and for the urgency to switch towards more sustainable lifestyles.
Speakers: Chiara Appendino (Major, Torino), Francesca Lavazza (board member, Lavazza), Marco Giusta (council member, Città di Torino), Michele Mariani (creative director, Armando Testa).