WoW – Worlds of Words

The WoW – World of Words project, launched in 2023 with the support of Fondazione Compagnia di San Paolo as part of the three-year IDENTITY program aimed at enhancing the fair’s distinctive traits, returns for its second edition with the goal of highlighting publishing and its key players, essential for spreading contemporary culture.

WoW takes shape in three areas:

EDICOLA
A real newsstand curated by Reading Room, featuring a selection of Italian and international titles that offer the chance to discover visionary projects capable of redefining periodical publishing and the very meaning of print media.

EDITORIAL AREA
A cluster of individual stands and custom-designed displays that ensure maximum visibility for the participating magazines and publishers, enhancing their unique qualities. The magazines featured include Arte — Cairo, Artforum, Artribune, Canvas, CURA., Espoarte, exibart, Flash Art, INSIDE ART, MOUSSE, and segno.

WOW TALKS
A new program of talks, curated for the second year by Francesca Spiller and inspired by the theme of this edition and the futuristic vision of Richard Buckminster Fuller, bringing together publishers, artists, philosophers, curators, and designers in dialogue.

• Friday, October 31: Inhabiting the Planet. An exploration of how art and material culture help us read and reinvent the places we live in.
• Saturday, November 1: Languages for the Present. A focus on design as a visual grammar for understanding contemporary complexity and shaping new imaginaries.
• Sunday, November 2: Planetary Visions. A look at artistic and curatorial practices that stage ecology, memory, and the transformation of the world.

Through these insights, Artissima reaffirms its role as a platform for critical thinking, fostering dialogue between independent publishing, artistic practices, and cultural research, in order to collectively build a practical handbook for our time.

The TALK area design of WoW is curated by Bolzan.
The publishing space has been transformed and enhanced thanks to the valuable contribution of Dott.Gallina and the innovation of its GreenoPoli® polycarbonate panels with arcoPure treatment.