PAUL PFEIFFER. VITRUVIAN FIGURE (JUVENTUS) – PISTA 500 PRIZE 2024

Pinacoteca Agnelli presents the work of Paul Pfeiffer, winner of the second edition of the Pista 500 Prize, created in collaboration with Artissima to offer artists participating in the fair the opportunity to develop a project for the Pista 500 billboard. The artist’s intervention, realized in collaboration with Juventus, is titled Vitruvian Figure (Juventus): the work unfolds as an immersive sound installation accompanied by a large-scale image displayed on the billboard in two different locations along the Pista 500.

With Vitruvian Figure (Juventus), Paul Pfeiffer continues his decades-long investigation into collective behavior and spectacle, while simultaneously engaging with the specific history of the city and the Lingotto—a site historically tied to ideas of performance and speed—and with the notion of producing a technological consumer object that is also a symbol of desire. Pfeiffer’s incisive work, which stimulates audiences on both intellectual and visceral levels, highlights how the design of the spaces in which we gather is not merely an aesthetic matter, but one that describes (and prescribes) the essence of our cultural identity—the way we see ourselves and relate to one another.

Pinacoteca Agnelli, Lingotto, Via Nizza 230/103, 10126 Torino
From 31 October 2025
Opening hours during Artissima: 10am – 8pm