Edra. Our Story- A Journey Through Beauty
Presentation of the volume
Published by Skira Editore
How can you tell the story of a Tuscan company that has its roots in a territory so rich in beauty? How can you celebrate the values of a family company that has become synonymous with Made in Italy in the world, without walking the usual paths? Answers to these questions are found in the book “Our Story-A Journey through Beauty”, published by Skira. A book that tells this story by images, creating “paintings” that immortalize the relationship between spaces, colors and objects. Because Edra is based on realtionship. All the objects that the company has produced aim to put in contact exteriors with interiors rule with exception, order with transgression. The design objects dialogue with the space that welcomes them, with the purpose of generating a surprise effect, a perceptual amazement, an unexpected vision. This book was born from the same idea: to create a natural union between landscape and architectural and historical beauty with a collection that reflects the values that inspired the Renaissance, surprising the perception with unexpected visions.
Speakers: Monica Mazzei (vice president of Edra), Jacopo Foggini (author of several Edra projects), Stefano Pasqualetti (architect and photographer, editor of the book), Gloria Mattioni (journalist and writer, editor of the book)