Inspiring business through art

The talk explores the increasingly close and evolving relationship between contemporary art and business, highlighting how two seemingly distant worlds can generate new forms of collaboration, value and identity.

From the entrepreneurs’ personal enthusiasm to  the creation of structured cultural projects, art is increasingly becoming an integral part of corporate vision and strategy. Bringing together curatorial, entrepreneurial and artistic perspectives, the discussion will examine how contemporary art can contribute to the renewal of corporate identity, the creation of a lasting legacy, and the enhancement of local communities and territories.

The conversation will also address new forms of collaboration between artists and businesses, as well as key legal issues relating to the production, exhibition, reproduction and protection of artworks.

Speakers:  Mariolina Bassetti (Chairman, Christie’s Italy and Chairman, Post-War & Contemporary Art, Continental Europe), Andrea Fustinoni (Managing Director and Collector, Grand Hotel Miramare / miramART Collection), Patrick Tuttofuoco (Artist), Alessia Castelli  (Senior Associate, PedersoliGattai), Natalia Montalenti (Senior Associate, PedersoliGattai)

Language: Italian

Patrick Tuttofuoco, Space Time, 2017 neon light and steel structure 800 × 350 cm. Installation view at ORG – Officine Grandi Riparazioni, Turin, Italy

Photo: Andrea Rossetti. Courtesy of the artist and Federica Schiavo Gallery