Artissima and Fondazione per l’Arte Moderna e Contemporanea CRT launched Beyond Production in 2021, a conceptual platform that has encouraged reflections on the most innovative trends of contemporary art at each edition, investigating how they are related to the art market, the production of works of art, the research of artists and the role of art galleries.
In 2021 Beyond Production presented Surfing NFT, a project to investigate a phenomenon that had become a lively factor in the contemporary debate: NFTs and their relationship with contemporary art, its value chain and its market. In 2022, with the chapter focused on the Metaverse, titled METAmorphosis, Beyond Production explored this complex phenomenon, bringing out its potentialities and limits and proposing a critical and educational perspective for art world professionals (galleries and artists) and the general public of art lovers.
Now at its third iteration, Beyond Production confirms Ilaria Bonacossa as its curator, Director of the Museo Nazionale dell’Arte Digitale – MNAD of Milano, and organizes a Symposium, a context of in-depth reflection on the relationship between new technologies, art and society, conducted from three different vantage points: by artists and professionals of the art world, technicians and those who focus on the legal and ethical aspects of these new media. A cycle of research, open to the public, which at the same time sets out to reflect on the path it has taken through the contributions of outstanding international speakers. One ingredient of the project, in line with the identity of the platform Beyond Production, will be the involvement of Artificial Intelligence in the documentation of the contents of the Symposium.
Alia, an artificial entity developed by the department of deep learning and big data of Alkemy Spa, the partner of the project specialized in the digital transformation of businesses, will join the mediators of the symposium in the processing of the emerging contents, acting as a live “smart” editorial staff, and will be questioned on various themes during the summarizing talk held inside the fair. Alia is the result of collaboration between Alkemy Spa, the Museo Nazionale dell’Arte Digitale – MNAD of Milano, and the MEET Digital Culture Center of Milano. The graphic design and the implementation of the final digital project will be overseen by Artshell, the Italian company that offers innovative technological solutions for the art system, as a long-term partner of Beyond Production.
The objective of this engagement is to approach the question that enlivens the contemporary debate: is AI an ally, a substitute or an enemy?
The Symposium will be held at OGR Torino on Saturday 4 November from 10AM to 1PM. The talk presenting its results is scheduled for Sunday 5 November at 4.30PM at the Oval.
Free registration for the Symposium will be available starting on 18 October.