Tosetti Value for Photography Prize

The Tosetti Value for Photography Prize 2025 has been awarded to Alterazioni Video presented by the gallery Guido Costa Projects, Torino.

Launched in 2020, the Award is promoted by Tosetti Value – Il Family office, with the desire to explore the relationship between art and economics and to expand the perspective on reality.

Jury: Chiara Agradi, Curator, Fondation Cartier pour l’art contemporain; Lucrezia Cippitelli, Curator, Kunst Meran Merano Arte, Merano; Walter Guadagnini, Director, CAMERA — Italian Center for Photography, Torino.

Their remarks: Alterazioni Video investigate the relationship between images, power, communication devices and global geopolitical issues. Since the start of the 2000s, the group has developed a specific path of artistic production connected with recurring themes, analysing the cultures of networks and their hegemonic functions in the orientation of cultural policy in the present. Formed in the context of a generation that has grown by appropriating the subversive and transformative potentialities of the nascent Internet, over the years the group has constructed a discourse that is deeply aware of the disruption of the positivist premises that underpinned the activism of the 1990s. We are both donkeys is part of the recent series Dead writers smell like forgotten piss. It develops, in a decisive, profound and pertinent way, a relationship between image and reality through traditional photography, its materialization through printing, the possibility of transformation through digitalization, and its further development, making use of Artificial Intelligence. Faced with the staging of this complex path of production, viewers are prompted to ask themselves what reality truly is. How can it be distinguished from its construction through digital media? To what extent are the images developed by networks connected with the world around us? How do they construct it, building truths and plausibly truthful fictions? The oeuvre of Alterazioni Video does not answer these questions, but invites us to make other reflections on timely themes.

The Prize is awarded to the artist whose work is deemed powerful and effective in reflecting the complexity of our time. The winning artist receives a cash prize of 2,500 euros and has the opportunity to develop a project, according to the approach formulated by Tosetti Value, in  dialogue with “Perspectives, l’economia delle immagini” during 2026. As part of the project, a work will be acquired for the Corporate Collection of the Family Office.

The winners of the previous editions are: Rossella Biscotti, mor Charpentier, Paris (2024), Kiluanji Kia Henda, Fonti gallery, Napoli (2023); Oroma Elewa, In Situ – Fabienne Leclerc gallery, Paris (2022), Fatma Bucak, Peola Simondi, Torino (2021); Raed Yassin, Isabelle van den Eynde gallery, Dubai (2020).