Public days: 4 - 6 November 2022

Cariplo Summer Camp. Children of the employees playing on the beach, Follonica

1967
Unknown photographer
© Intesa Sanpaolo Historical Archives, photography section

The creation of the first summer camps dates back to the 1800s, but it was during the next century that they multiplied, thanks to the efforts of the Fascist regime, which saw them as a propaganda mechanism for the indoctrination of youth. They were also places of treatment and prevention of widespread childhood ailments such as rickets and tuberculosis, affordable even for the poorest families.

The success of these initiatives prompted various medium and large businesses to organize their own camps for their employees. The possibility of utilizing large facilities by the sea or in the mountains constituted a true benefit for staff, becoming an important factor of corporate welfare. Cariplo offered this service to employees and their families starting in 1932. 


Artissima Digital
powered by