gototop
1 - 3 November 2024

Born with the support of Fondazione Compagnia di San Paolo, IDENTITY is a new initiative that consists of a three-year programme of enhancement of the identifying characteristics of the fair, which for each edition will offer in-depth focal points to shed light on the strategic lines that have contributed, across 31 years of history, to the present positioning of Artissima in the art world. In 2023, the first focus was on the New Entries section, set aside for rising international galleries, emphasizing the value of the fair’s intensive talent scouting.

In 2024, the project WoW – Worlds of Words is presented, focusing on the world of Italian and international magazines and publishing projects, which the fair has always spotlighted as fundamental voices in the process of creation of a narrative on contemporary art, capable of reflecting the transformations in progress and shaping the cultural enterprises of reference. The initiative underscores one of the identifying factors that makes the fair a hub of detection and monitoring of new cultural territories and outlooks.

WoW narrates the present world of publishing, which is increasingly projected towards hybridization, interdisciplinary studies, relationships and – at the same time – the creative power of words, demonstrating how they can not only describe but also generate scenarios that did not exist previously.

WoW brings into the fair a wide, variegated selection of international magazines and projects, to enliven the debate by building new perspectives for reflection, addressing the entire audience of the fair: from gallerists to collectors, professionals in related worlds and art lovers in general.

The space for the publishing sector has been transformed and enhanced thanks to the precious contribution of Dott. Gallina and the innovation of the company’s polycarbonate panels.

WoW takes concrete form in 3 spaces:

TALKING MAGAZINES

A space for talks coordinated by Francesca Spiller (founder of Reading Room, Milano), which from 1 to 3 November will welcome a multiplicity of voices from the universe of contemporary magazines, while surveying new communities in this area, along with various cultural and artistic dimensions. The speakers include magazine founders, artists, authors, curators and educators, interacting in the fair thanks to a program of novel debates. The program will explore the hybridization of contemporary art with fashion, design and music.
* The space design of the area TALKING MAGAZINE is curated by Bolzan.

EDICOLA

A true newsstand curated by Francesca Spiller with an exclusive selection of important titles in Italian and international publishing, to offer an opportunity to become acquainted with visionary initiatives that redefine the system of periodicals and the meaning of the printed page.

EDITORIAL AREA

A nucleus of individual booths and single displays created specifically to offer maximum visibility to the participating magazines and publishers. With the participation of Arte - Cairo Editore, Artribune, CURA, exibart, Flash Art and MOUSSE.
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